Multivariate Solutions

admin — Fri, 04 May 2012 14:04:41 +0000

The magazine article titled Using Perceptual Map for Political Branding explains how to use this graphical marketing research technique to uncover wedge issues for political campaigns.

We all think we’re great – measuring social desirability

admin — Mon, 06 Feb 2012 12:49:21 +0000

We all think we’re great – Measuring Social Desirability demonstrates the importance of properly phrasing survey questions for validity.

Tacos in Tel Aviv

admin — Sun, 25 Sep 2011 21:11:43 +0000

Tacos in Tel Aviv, published in Quirk’s Marketing Research Review, demonstrates how a Monte Carlo simulation analyzed the primary survey research in a market forecast feasibility study about bringing a chain of upscale Mexican restaurants to Israel’s Silicon Valley.

Mining the Silent Evidence

admin — Tue, 08 Mar 2011 09:37:12 +0000

Mining the Silent Evidence discusses intricacies of brand funnels and filters for discovering opportunities and consumer groups to target.

Building and Measuring Brand Personality

admin — Tue, 08 Mar 2011 09:19:20 +0000

Building and Measuring Brand Personality differentiates brand image, denoting tangible benefits and attributes, from brand personality, the emotional associations of a brand.

Giving You the Edge – The Science of Winning Elections

admin — Sun, 06 Mar 2011 22:14:38 +0000

Giving You the Edge – The Science of Winning Elections identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election, including a summary chart matching objectives, analytical techniques and results.

Coke Brand Differentiation Example

admin — Sun, 06 Mar 2011 13:59:45 +0000

Coke Brand Differentiation Example shows how to differentiate between coca-cola consumption groups in order to plan targeting which will move Weekly drinkers into the Daily category and Monthly drinkers into the Weekly category.

Project Chocolate Dessert Snacks Report

admin — Sun, 06 Mar 2011 13:58:28 +0000

Project Chocolate Dessert Snacks Report is an example of a concept test report that illustrates the uses of JAR (Just about Right) techniques, mean drop visuals, and regression drivers.

Measured Management Employee Satisfaction

admin — Sun, 06 Mar 2011 13:56:15 +0000

Measured Management Employee Satisfaction exhibits a regression model of how to predict employee retention in the high turnover restaurant management market.

Menu Revenue Simulator

admin — Sun, 06 Mar 2011 13:51:12 +0000

Menu Revenue Simulator allows Jimmy’s Italian Deli to project its profit gain or loss from raising and lowering prices on individual items.