We all think we’re great – Measuring Social Desirability demonstrates the importance of properly phrasing survey questions for validity.
Qualitative Research
How Research Can Find The Truth About Respondents’ Bad Behavior addresses how to collect accurate data which is subject to social desirability pressures.
Recession Lessons: How Research Buyers and Suppliers Can Cope was published in Quirk’s Marketing Research Review
MRA 2008 Fall Data Integration – Qualitative Quantitative Integration was presented with Jill Donahue, Nestle Purina Petcare.
Allergy Sufferer Qualitative Research Summary Report is another example of high level qualitative research Multivariate Solutions provides.
As an example, Boating Magazine Qualitative Editorial Report shows competitive edges between maritime magazines.
Qualitative research is a field of inquiry that crosscuts disciplines and subject matters. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The discipline investigates the why and how of decision making, not just what, where, when.
The Multivariate Solutions team includes teams of trained, experienced qualitative moderators who, together, have more then fifty years of experience with focus groups, one-on-one interviews, and all aspects of qualitative research.
