Marketing

Tacos in Tel Aviv, published in Quirk’s Marketing Research Review, demonstrates how a Monte Carlo simulation analyzed the primary survey research in a market forecast feasibility study about bringing a chain of upscale Mexican restaurants to Israel’s Silicon Valley.

How Research Can Find The Truth About Respondents’ Bad Behavior addresses how to collect accurate data which is subject to social desirability pressures.

Recession Lessons: How Research Buyers and Suppliers Can Cope was published in Quirk’s Marketing Research Review

Design Performance – The Kano Model, published in Quirk’s Marketing Research Review, offers insight into product attributes perceived to be important to customers. The purpose of the tool is to support product specification and discussion through better development team understanding on differentiating product features, as opposed to focusing initially on customer needs, then forming strategic communications to meet those needs.

Segmenting the Burger Market is a key communication strategy for the fast-food industry.

The Power of Segmentation examines the price differences various segments of drivers are willing to pay for gasoline.

Enhanced Customer Segmentation – Targeting the Golden Egg is an application of multi-dimensional cluster analysis and water-fall direct marketing techniques.

Multivariate Pricing, published in Research World Magazine, explains how to base prices on consumers’ perception of value.

The Price Toolbox is an article published in Admap Magazine summarizing various pricing methods and their effectiveness.