Giving You the Edge – The Science of Winning Elections identifies and explains the use of key research methodology and multivariate analysis in supporting political campaign goals through the various stages of an election, including a summary chart matching objectives, analytical techniques and results.
Political Polling and Research
Green? – Attitudes, Behaviors and the New Green examines environmental issues in politics.
Political Correspondence Map is a snapshot of voters perceptions of a given political parties. This technique is effective when assessing many attributes with several brands or the effectiveness of advertising campaigns.
US Politics and The Greening of America is an example report of the use of issue segmentation to analyze and report on voting behaviors and preferences.
Strategic Message – Maximum Difference Scaling is an easy-to-use choice technique that helps to develop a campaign’s strategic message.
Public Affairs – Moving Voters to the Support Column is a regression technique that not only indicates the key drivers of support for an initiative, but what to say to move voters from the uncommitted to the support column.
Demographic Discriminant Analysis can be used as weights when exploring which variables best contribute to party membership or issue support.
Finding Supporters – Political Predictive Analytics uses a regression technique to target potential supporters for candidate Liz Anderson’s bid for Congress.
Political Message Conjoint Analysis is a communications analysis technique that shows what should be said to whom, and when.
Finding and Measuring Your Vision Thing – Political Branding: How to Manage It and Help Your Candidates Win is an article in Politics Magazine that discussing how to position your candidate’s brand.
Political Research Multivariate Applications is a summary presentation that highlights various techniques such as positioning maps, issue targeting, VOTE segments, and candidate position penalty maps.
A Choice Model maximizing advertising effect is shown in Using Conjoint Analysis in Political Communications. This analysis, when used properly, can provide insight to the governor when he sets policy priorities or assesses main concerns dominating the voter’s mind as the election nears, or it can gauge the strength of the position ‘soup’ a given campaign will stir when it goes to press.
Donor Predictive CHAID Tree uses a classification tree method to box in most-likely donors to a political party.
Predictive Modeling – Finding the Swing Voter is a political application of scoring voters to find the ones most likely to be undecided to be targeted in a direct mail campaign.
Campaigns and Elections – What is Driving the Vote? describes the successful employment of regression analysis to determine voter motives.
The extensive amount of actionable information contained in any political poll requires accurate professional analysis. With the client’s needs and concerns as the priority, Multivariate Solutions will reveal those often hidden and overlooked, yet key indicators that ultimately make the difference in the survey results and the overall campaign strategic outlook.
Multivariate Solutions’ professional analysis is part of every survey performed, with summary and results in clear, understandable and easily implemented action points to assure the client understands the importance of the information; and how to put this information to work.
