Mining the Silent Evidence discusses intricacies of brand funnels and filters for discovering opportunities and consumer groups to target.
Customer Satisfaction and Employee Relations
Measured Management Employee Satisfaction exhibits a regression model of how to predict employee retention in the high turnover restaurant management market.
Design Performance – The Kano Model, published in Quirk’s Marketing Research Review, offers insight into product attributes perceived to be important to customers. The purpose of the tool is to support product specification and discussion through better development team understanding on differentiating product features, as opposed to focusing initially on customer needs, then forming strategic communications to meet those needs.
Customer Satisfaction Measures is a presentation that showcases Multivariate Solutions’s various Customer Satisfaction Techniques.
Loyalty ROI – Maximizing Loyalty Points examines Loyalty programs and discusses a forecast method to maximize their point value.
Regression Analysis – Predicting Key Drivers analyzes a studies in which the client sought to uncover the attribute or attributes among those you measured that best define your client’s customer satisfaction, usage drivers, or leading cause of switching to a competitor’s brand.
Measuring and Using Employee Satisfaction, a piece that illustrates ‘Within human resources the dependent variable should not only be defined by the HR goals of the employer … It should also include an evaluation of the impact on customer satisfaction,’ outlines a data-driven method to predict which attitudes will lower employee turnover.
Importance Analysis Visuals, a graphic display of what customers say is importance vs. what really drives satisfaction within products, and how they interplay in the branding mix.
Quadrant Analysis, the classic Importance vs. Performance quadrant.
Customer Satisfaction research is a path to building customer loyalty in both consumer and B2B business markets. An actionable and action oriented approach, our customer satisfaction research techniques help build customer loyalty, market share and competitive advantage. Multivariate Solution’s senior professionals offer experience and dedication in providing high quality, reliable, useful customer satisfaction research to businesses, small and large.
Employee Relations Research
Employees are critical to the success of your business. Their opinions are necessary to ensure that your organization is functioning as you would like it to, and often can help you to improve profits. Research shows that satisfied, motivated employees facilitate higher customer satisfaction and, in turn, positively influence organizational performance. Multivariate Solutions is a leader in Employee Relations research.
