Mining the Silent Evidence discusses intricacies of brand funnels and filters for discovering opportunities and consumer groups to target.
Branding Strategy
Building and Measuring Brand Personality differentiates brand image, denoting tangible benefits and attributes, from brand personality, the emotional associations of a brand.
Political Correspondence Map is a snapshot of voters perceptions of a given political parties. This technique is effective when assessing many attributes with several brands or the effectiveness of advertising campaigns.
Correspondence Analysis-Perceptual Maps is a statistical visualization method that takes a snapshot of a brand’s position at any given moment.
Finding and Measuring Your Vision Thing – Political Branding: How to Manage It and Help Your Candidates Win is an article in Politics Magazine that discussing how to position your candidate’s brand.
What’s in a Name? It all starts with a name. Just as each of us has a name at the core of our individual sense of identity, so brands have names as the basis of their visual and verbal identities. Specific methodology tests and validates naming choices.
Corporate Image Chart is a graphic display of two-levels of regression which show Brand Images and Brand Drivers.
Measuring Brand Equity With Structural Equations Models is a hybrid technique that encompasses aspects of confirmatory factor analysis, path analysis and regression analysis.
Correspondence Analysis-Perceptual Maps is a statistical visualization method for picturing the associations between Brands and product attributes. In essence, it a picture of Brand position at any given moment.
Brand Equity and Discrete Choice Models as explained in this Quirk’s Magazine article, is an example of a method by which we are able to assign an exact dollar-value to a brand name and replicate brand performance is a real-world marketplace.
A Compendium of Brand Measurement discusses various Branding measurements, such as Brand Awareness, Brand Image, Brand Equity, Brand Reputation, Brand Mindshare and Point Allocations.
Brand Influencer Techniques demonstrates methodology for determining individuals and groups influencing a Brand’s decisionmakers’ perceptions and behaviors.
Your Brand is the sum total of all that is known, thought, felt and perceived about your company, service or product. Branding, then, is the process of making products and companies into brands — the consistent and disciplined way a company communicates a brand’s essence to the public.
Consumers’ response to the brand revolves around the brand’s image. This makes the concept an essential input into marketing strategy since a positive, strong brand image will presumably lead to choosing a particular brand.
Below are examples of Multivariate Solutions Branding measurement approaches we have encountered, or developed for our use.
